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Technology Product Adoption via Marketing Emotions or Emotionless Meditation

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Marketing emotions or meditation for product adoption

A day before I was reading an article about the major reason for driving buyer decisions is marketing emotions or logical reasons. Here, it is a true fact that marketing drives emotions for product adoption most of the time. At the same time, the business leaders also well experienced to understand what would benefit their organization, still many times, they are forced to follow the trend of the industry, marketing hype and without digging the surface.

Marketing directly or indirectly can easily create a perspective of the product adoption and to sometimes artificially drive the need in the market by a lot of articulated articles to somehow align buyers towards its need. Even, many “strategy and consulting” companies, who define trends in the market drive preset hypes created around those products due to the commercial’s interest.

The second important reason, which affects the buying decision is the references, who else is using particular products and makes it easy for them to decide without taking any risk on own shoes. Definitely, that reduces the risk, however, it also reduces the understanding of the actual need of the product in the context of their organization.

I have quite observed, almost every other organization is following the same pattern except a few who really want to disrupt and want to take the risk to think or rethink differently and build an ecosystem not just to the specific problem, but to solve many things while solving that one problem.

Rather than following the rule of the same game everywhere, its time to do meditate every day every time about ‘what is right, ‘how much we actually understand’, ‘what fits well’ and most importantly ‘what does it mean in the context of your organization before you plan to invest your budget.

Read More : Apply V-B6 to Your Business Nerves 

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Posted in: Business Process Management

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Digital Inside is still a long way to in Government!

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Digital Inside is still a long way to go in Government!

A reality check in government departments in many states by the team. Actually, we found internally almost all the departments are functioning with traditional paper-based processes even the current software system is not enough to drive things easily! They seem to be more comfortable with the traditional way of operation.

Even, it is risky and cumbersome to operate manually. Does that means government require revolutionary changes to establish digital IQ in their processes by establishing integrated digital nerve system in the core of their operations?

Posted in: Document Management System

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Build Organization Digital IQ with bpmEdge – An integrated full stack platform let you Digitally Connect Everything to Everything

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bpmEdge

Build Digital IQ of an organisation by embracing bpmEdge BPMS software platform by implementing an integrated digital nervous system.  The bpmEdge software platform aim to help companies orchestrate resources, route work to the right people, automate routine manual tasks, and enable self-service where none existed before.

In a business landscape where companies need to be more agile and ever, always ready to pivot, the bpmEdge BPMS software platform helped line-of-business and IT departments align their goals and work together more efficiently.

Pericent is taking proactive efforts to extend the capabilities of bpmEdge BPMS software platform by building various adapters to extend bpmEdge work steps library for essential technology frameworks.

These adapters are used in modeling and implementation of processes with certain advanced functions like artificial intelligent decisions, machine learning, google vision and video analyzing adapters, and even big data analytics.

  • Omnichannel Strategy, here bpmEdge as BPM technology platform plays a critical role to successfully achieve Digitisation and Omni-channel strategy across the enterprise. Digitalization cannot be achieved without aligning back-end processes with front end (consumer facing business areas), and BPM can be the key enabler for that.
  • Artificial intelligence/machine learning/cognitive API adapters in bpmEdge BPMS platform would be ready to integrate with AI platform like Google Cloud AI. It enable the ability to automate and update decisions based on continuous evaluation of incoming data within particular business process.
  • Internet of Things devices represent in form of adapters as system activity that integrate with any particular business to activate when sense a signal event and do respond to events and information about their environments and even how products are being used.
  • Data analytics plugged in bpmEdge BPMS platform can centralize data and provides insights to decision-makers and applications based on data coming in from across their enterprises and beyond.
  • Robotic process automation enables the automation of routine manual tasks with an integrated target framework.
  • Business Rules management integrated using Rule Task in bridge BPMS platform enable decision-makers to assemble, on-demand, decision matrix and Ruleset that drive business processes.
  • Micro-services adapters in bpmEdge BPMS platform provides the means to quickly place and launch essential applications when are where they are needed.

 

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Can We Replace ERP with BPM or Are They Complementary?

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erp and bpm

 

People are often confused between ERP and BPM. What exactly are they? What are their similarities and differences? Can we replace ERP with BPM or are they complementary? Let us find out.

What is ERP?

ERP (Enterprise Resource Planning) is integrated and automated management of business processes. It is a system that uses a number of integrated applications to collect, store, manage, and analyze data for several different business activities. It is a central database that functions as a single source of authentic truth.

What is BPM?

BPM (Business Process Management) is an approach to capture and improve end-to-end business processes. The aim is to improve an organization’s efficiency. It uses various methods to discover, model, analyze, measure, improve, optimize and automate business processes. It automates repeatable processes to drive faster and better results.

What are the similarities and differences between ERP and BPM?

Both BPM and ERP are not just software but a ‘holistic management approach’ or a ‘business strategy’. However, Enterprise Resource Planning (ERP) revolves around organizational resources and business functions.

While Business Process Management (BPM) revolves around business processes. One of the key differences between the two is that BPM is much more process-focused whereas ERP is limited to organizational functions.

Can a BPM software solution replace an ERP system?

Yes, we believe in many cases BPM software can replace an ERP system. Every business has a unique nature even if many of its internal functions are common and standard. Like every human body has a similar structure but is still different from each other.

Similarly, businesses might look similar on the surface but each business has different operation needs. BPM helps businesses create, organize and automate their repeatable processes. Once a business has implemented all its functions on a BPM-based platform, it will have a more transparent system. That way it will gain better visualization of its operational blueprint and as a result, can work on becoming more agile.

To give you another example, Enterprise Resource Planning is like ordering takeout while Business Process Management is like cooking your own meal according to your own specific needs.

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